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Job Search Result
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Brand Manager-Food Nutrition Industry
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29-Jul-2010
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1007A0043
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Brand Manager-Food Nutrition Industry
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Perm
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1
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Shanghai
(上海)
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Bachelor Degree
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Role Accountabilities：
1. Responsible for developing brand marketing strategy, get approval from China management and regional category team.
2. Strategically develop and implement marketing plan, new product launch plan and other marketing initiatives..
3. Lead and work with advertising and media agencies to develop effective TVC and media plans.
4. Work with research agency to development and implement research projects, Analyze research data to generate consumer insights for marketing initiative improvement and senior management decision.
5. Co-ordinate with regional headquarters category management team to make sure China brand strategy is consistently aligned and approved.
6. Manage marketing budget, allocate and use marketing resource efficiently to deliver outstanding results.
Competencies
Brand Planning
Link to overall company business plan and individual channel plans as part of company planning cycle
Takes into account business strategy, market dynamics and competitive environments to develop detailed times plans for brand, ensuring clarity and alignment.
Identifies, gathers and analysis relevant information
Consumer Insight
Plans and implements consumer research program to build on existing knowledge and address business needs, including ongoing brand tracking and specific project activity. Shares key insights with trading partners to develop competitive advantage through category leadership positions.
Brand Equity
Maintains and reflects a consistent brand identify in all brand marketing activity. Builds and strengthens brand perceptions by consistent executions over time. Ensures the unique brand proposition offers competitive advantage in the market place.
Financial Awareness & Brand Profitability
Understands and analyses brand profitability to deliver brand financial objectives and identify opportunities in cost of goods, pricing etc.
Formulates a coherent pricing strategy and competitive pricing plan so that consumer purchases are optimized and profitability targets met.
Brand Activation
Develops imaginative and effective brand activations plans to present brand in a consumer-targeted, cost effective and powerful manner. Has in-depth knowledge of core target consumers’ media availability and consumption.
Knows available communication options to achieve specific brand objectives.
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University Graduated or Above
5 years experiences in brand marketing management within an international consumer goods company
Brand marketing experience in Food or Nutrient care industry will be a plus
Solid experience in brand management: i.e. marketing & promotion plan, budget planning, new product development.
Good knowledge in Advertising and Media management. Working with agencies to develop TVC and media plans.
Market analyze and consumer insight. Work with research agency to conduct effective research projects and generate consumer insights applying to marketing initiatives.
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If you are a registered Adecco applicant, click here to login and apply for this position.
If you are a new applicant, click here to register before you apply for this position. |
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Adecco Branch Details :
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Shanghai Non-Tech Team @ 86-21-33119518*136
ms.sh@adecco.com
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